Turn an Issue into a Message
A workflow for turning an announcement, public issue, sensitive update, or client situation into clear messaging, stakeholder notes, press-ready language, and review-ready communication material.
We help teams use frontier AI tools to structure the issue, clarify the audience, develop message options, draft communication assets, and review the language before anything goes public.
Product Announcement
A messaging workflow for companies launching a new product, service, partnership, or major business update.
The workflow turns product details, business context, audience concerns, and launch objectives into message pillars, announcement copy, stakeholder notes, press-style drafts, and executive talking points.
Inputs
Product or service description
Launch objective
Target audiences
Key benefits
Business context
Customer or stakeholder concerns
Proof points
Preferred tone
Channels for announcement
Existing brand or company language
Tools Used
ChatGPT Business for message drafts, announcement structures, press-style copy, and Q&A options.
Claude for tone refinement, strategic clarity, executive language, and critique.
Perplexity for market context, competitor references, category research, and source-backed discovery.
Google Gemini for alternative phrasing, summarization, and internal document synthesis where useful.
Workflow Outputs
Core announcement message.
Message pillars for different audiences.
Press-style announcement draft.
Executive quote options.
Stakeholder notes.
Social announcement copy.
Internal team briefing note.
Likely questions and suggested answers.
Review notes for clarity, tone, and credibility.
Best Fit
For PR firms, communications teams, corporate affairs teams, public affairs firms, and agencies helping clients announce products, partnerships, events, launches, programs, or major business updates.
Reputation Response
A messaging workflow for companies responding to complaints, public criticism, service issues, delays, customer concerns, or sensitive situations.
The workflow turns a messy issue into a calm, structured response plan with clear language for customers, staff, media, and other stakeholders.
Inputs
Summary of the issue
Timeline of events
Who is affected
Customer or public complaints
Company position
Known facts
Unknown facts
Risk areas
Channels where the issue is visible
Desired response tone
Legal or compliance constraints
Tools Used
ChatGPT Business for response drafts, Q&A options, customer messages, and internal notes.
Claude for risk-sensitive language, tone control, careful phrasing, and critique.
Perplexity for public context, related examples, stakeholder concerns, and media/background research.
Google Gemini for summarizing long documents, notes, emails, statements, or internal updates.
Workflow Outputs
Situation summary.
Stakeholder map.
Holding statement.
Customer response copy.
Internal team note.
Media Q&A.
Executive talking points.
Phrases to avoid.
Risk and escalation notes.
Review notes for tone, responsibility, clarity, and public trust.
Best Fit
For PR, reputation, corporate communications, customer experience, and public affairs teams handling sensitive communication, service complaints, customer issues, online criticism, or public-facing business problems.
Stakeholder Brief
A messaging workflow for organizations that need to communicate with multiple audiences around one issue, project, campaign, or decision.
The workflow turns one complex situation into tailored messages for customers, partners, regulators, staff, investors, communities, media, or public-sector stakeholders.
Inputs
Issue or project summary
Stakeholder groups
Audience concerns
Business objective
Political or public context
Key facts and proof points
Possible objections
Preferred tone by audience
Existing documents or notes
Desired action from each stakeholder
Tools Used
ChatGPT Business for stakeholder messages, briefing notes, talking points, and structured communication drafts.
Claude for nuance, tone refinement, risk review, and message discipline.
Perplexity for background research, public context, and stakeholder issue mapping.
Google Gemini for summarizing long documents, policy notes, reports, transcripts, or internal material.
Workflow Outputs
Stakeholder map.
Audience-specific message pillars.
Briefing note.
Executive talking points.
FAQ.
Partner or community note.
Media angle options.
Objection and concern map.
Review notes for consistency, sensitivity, and clarity.
Best Fit
For communications firms, public affairs teams, development communications teams, corporate affairs teams, NGOs, institutions, and companies that need to communicate clearly across multiple audiences.